From Boston Consulting Group to Creating Bulgaria’s First Kids’ Subscription Service

I chatted with Boryana Levterova, co-founder of Infinity Toy Box. Infinity Toy Box is the first subscription service for kids where you can rent games, toys, and books. Prior to launching her startup, Boryana was working as a consultant for the Boston Consulting Group in Chicago. We dive into how she came up with Infinity Toy Box during maternity leave, what challenges they’ve faced because of Covid, and some of her life experiences. 

Time Stamps:

0:35 – Eric tries to speak Bulgarian

1:25 – which city did you like best / work to live or live to work?

4:16 – what kind of projects did you work on at BCG?

6:25 – do you have any embarrassing moments when working with a client?

8:08 – when did you get the idea for Infinity Toy Box?

10:25 – what did your day look like juggling kids and starting Infinity Toy Box?

12:00 – maternity leave benefits in Europe vs USA and daycare discussion     

14:20 – before you started Infinity Toy Box, what is something you wished you had known before?

15:23 – are there any tools or accelerators that have been essential for your growth?

17:13 – what’s one of the biggest obstacles you’ve had to overcome?

17:58 – does corn belong on pizza?

18:48 – what is something interesting that people don’t know about you?

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Past guests on Innovators Can Laugh include Yannik Veys, Ovi Negrean, Arnaud Belinga, Csaba Zajdó, Dagobert Renouf, Andrei Zinkevich, Viktorija Cijunskyte, Lukas Kaminskis, Pija Indriunaite, Monika Paule, PhD, Vytautas Zabulis, Leon van der Laan, Ieva Vaitkevičiūtė.

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