About - Demographics

Innovators Can Laugh is like 'How I Built This', but for European startups. The show is part business story 👔, culture sharing, and comedy show 😃. Grab a margarita and join startup marketing geek and American expat Eric Melchor every week as he engages with entrepreneurs, creators, and innovators from Europe in a fun and casual way.


About Eric Melchor

Eric Melchor is a marketing geek for Bonjoro and the host of the Innovators Can Laugh podcast. His goal is to help European startup founders share their entrepreneurial journey, struggles, and mission so that other startup founders and innovators can learn strategies to succeed in life and business.


Along with his family, Eric moved to Bucharest, Romania in 2020 and has interviewed over 50 entrepreneurs from all over Europe. He also oversees Partnerships for Saas startup Bonjoro and is responsible for many marketing activities including tech integrations, webinars, creative partnerships, and social selling.


Eric brings a very unique perspective because not only does he work at a startup but by being the first American to interview startup founders from all over Europe. Eric's mission is to generate exposure for non-native English speaking startup founders and help amplify their business.



Why I created Innovators Can Laugh

I wanted to share the story behind why I launched Innovators Can Laugh and why I feel so strongly about helping European startups amplify their story.

Before I began working in corporate marketing several years ago, I tried launching an online business - Smart Digital Spending. My products were various online advertising analysis tutorials (yes I know, sounds very sexy). Since I had been working as a media analyst for years, this was what I knew. I had put in a lot of time and resources, around $5,000 USD to create this business. I didn't know anything about an 'MVP' or 'product market fit', or 'build in public'. Well, as you can imagine, the business flopped.

Not losing my enthusiasm, I tried launching another business a few years later around an online energy efficiency quiz funnel. I had been working in retail energy for several years and believed I could generate leads efficiently for top solar retail companies and make a good commission. Again, I went all in without doing any kind of testing or getting feedback. Months of time, resources, and around $7,000 was lost when you factor all the tools and Facebook ads I had spent money on.

So, looking back, while I had the drive, hunger, and desire to build things, being an entrepreneur wasn't really my calling. Instead, what I was really good at was:

- launching a one-of-a-kind kids' fitness program that entailed inspiring kids, teachers, and volunteers

- teaching as an adjunct professor where I made students excited to learn about marketing

- networking and developing social relationships on platforms like LinkedIn and Twitter


All of these have one thing in common - being able to connect with people. So when I moved to Bucharest in 2020 and found myself in a place where I didn't have any close connections, I decided to make them and the idea of hosting a podcast was born.


Audience Demographics - majority of podcast downloads stem from Europe

June 12, 2022


European startup podcast



- 51% avg. open rate

- audience consists of former guests, VC firms, fans of the show


Social Followers

LinkedIn - 4,750

Twitter - 1,600


Sponsorships / Work with me

Reach out at Eric (at) Innovatorscanlaugh.com