Romanian startup founder Raluca Haulica has grown her fashion ecommerce brand Alura to $500k in just three years. In our chat, we discuss:

How she started the business utilizing her father’s network
The various marketing strategies she’s using such as influencer marketing and PPC
How testing a pre-order strategy paid off
How sharing videos from the factory with her customers has created loyalty
The unique experience her brand provides that no other ecommerce companies are currently doing

Timestamps:

- 1:08 – dinner with Sara Blakely or $25k in cash?
- 2:54 – ever given a presentation that rocked the house?
- 5:18 – a shallow reason you rejected a potential suitor?
- 6:55 – how did you get started in fashion/ecommerce?
- 9:08 – the aha moment Raluca got the idea of creating her own shoe
- 10:02 – how are your shoes different than other shoes?
- 12:50 – how did you achieve so much success in a short time?
- 14:44 – what channels are working well for you?
- 16:25 – what do new customers like about your shoes?
- 17:50 – a piece of advice your parents gave you?
- 20:20 – how women are willing to wait for quality products
- 22:55 – how has this entrepreneurial journey changed you?
- 25:10 – build a brand that is online, but it feels like its offline

Past Guests:
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Past guests on Innovators Can Laugh include Yannik Veys, Ovi Negrean, Arnaud Belinga, Csaba Zajdó, Dagobert Renouf, Andrei Zinkevich, Viktorija Cijunskyte, Lukas Kaminskis, Pija Indriunaite, Monika Paule, PhD, Vytautas Zabulis, Leon van der Laan, Ieva Vaitkevičiūtė.

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Alura’s website: www.alura.ro
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