Innovators Can Laugh podcast is now B2B Marketers Can Laugh!
B2B Marketers Can Laugh

B2B Marketers Can Laugh

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest B2B Marketers & Founders

(previously Innovators Can Laugh).

B2B Marketers Can Laugh is your essential source for B2B SaaS insights, with a touch of wit. Host Eric Melchor sits down with Europe's seasoned B2B Marketers & Founders to uncover the strategies and lessons that fuel startup growth. Expect laughter, but more importantly, expect valuable insights to drive demand and scale your business.

Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, podcast advertising, go to market strategy (GTM).

The show is brought to you by B2B PodPros.

Recent Episodes

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Tech for Good: Innovating Sustainability in Fashion and Industry
April 24, 2024

Tech for Good: Innovating Sustainability in Fashion and Industry

This episode is powered by Planable . Head over to Planable.io and sign up for a no strings attached free trial. In this episode I chat with Alessandro Nora , co-founder of Stay, a marketplace for sustainable fashion, and Me…
How to throw a cocktail networking party (and make new friends)
April 17, 2024

How to throw a cocktail networking party (and make new friends)

I share my easy to follow process on how to host cocktail parties that grow your network. In the past 18 months, I hosted 8 of them across different cities. Most of the guests I had never met in person, but they were all int…
How to get B2B buyers to respond with a more human-to-human approach with Adriana Tica
April 10, 2024

How to get B2B buyers to respond with a more human-to-human approach with Adriana Tica

This episode is powered by Planable . Head over to Planable.io and sign up for a no strings attached free trial. If you don't know Adriana Tica , you should. She is one of the best b2b copy writers on the planet. In this con…
Moving to New York without a job to follow your dream
April 4, 2024

Moving to New York without a job to follow your dream

This episode is powered by Planable . Head over to Planable.io and sign up for a no strings attached free trial. Would you move to New York without a job to follow your dreams? Well in my 20s I was crazy enough to do that. I…
Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry
March 27, 2024

Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content . In this episode we talk about how content is cha…
I put Tobasco on everything plus how brands can benefit from user-generated content with Michael Kamleitner
March 20, 2024

I put Tobasco on everything plus how brands can benefit from user-generated content with Michael Kamleitner

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Michael Kamleitner – legend bootstrapper and founder of Walls.io. In this episode we cover Michael’s entrepre…
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Reviews

One of my favorite podcasts!

"What a breath of fresh air! I really enjoy the host, Eric, and his engaging manner as he talks with fascinating guests. I’ve learned a great deal from each episode and look forward to many more!"

PeppermintCandy | May 25, 2021
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