Videos

Aug. 7, 2024

What Is B2b Influencer Marketing? - Kristen Sesto

Kristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs. In this conversation we chat about: - how to take events to the next level by partnering with industry influencers and incorporating them into the event experience - how it's necessary to…

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Aug. 6, 2024

Work your ass off #marketingagency #marketingagencylife #b2bmarketing #b2bcontentmarketing

Anu Ramani is the founder of agency Isoline Communications Limited - a B2B Tech Marketing agency. * Subscribe and leave a rating to stay updated with the latest startup founders in Europe. * Reach your ideal target audience via podcasts with B2BPodPros: https://www.b2bpodpros.com * Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor

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July 31, 2024

Anu Ramani: "You Have To Create Content In The B2B Buyers Journey!"

Anu Ramani is the founder of agency Isoline Communications Limited - a B2B Tech Marketing agency. In this conversation we discuss: The importance of creating content for every touchpoint in the buyer's journey, from basic information search to in-depth technical content The power of generative AI to enhance productivity and…

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July 29, 2024

Do you want to be rich or do you want to be King? #startuppodcast #starupfounders #startuplessons

* Subscribe and leave a rating to stay updated with the latest startup founders in Europe. * Reach your ideal target audience via podcasts with B2BPodPros: https://www.b2bpodpros.com * Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor

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July 26, 2024

Why Founders Fail #startuppodcast #leadershiplessons #startuplife #founders #startups

* Subscribe and leave a rating to stay updated with the latest startup founders in Europe. * Reach your ideal target audience via podcasts with B2BPodPros: https://www.b2bpodpros.com * Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor

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July 24, 2024

Leadership Expert: “Startup Failure Is Attributed To Leadership!”

Leadership lessons for startup founders - Simon Court is the author of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business #founders #leadershiplessons #leadershipcoaching #startupsuccess #startuppodcast * Subscribe and leave a rating to stay updated with the latest startup founders in Europe. * Reach your ideal target audience…

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July 20, 2024

The Dutch are the most difficult to build rapport with#startuppodcast #startupfounders #startuplife

* Subscribe and leave a rating to stay updated with the latest startup founders in Europe. * Reach your ideal target audience via podcasts with B2BPodPros: https://www.b2bpodpros.com * Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor

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July 19, 2024

What do Aristotle, Shakespeare and Joe Daniels have in common?#brandpositioning #narrativeframework

* Subscribe and leave a rating to stay updated with the latest startup founders in Europe. * Reach your ideal target audience via podcasts with B2BPodPros: https://www.b2bpodpros.com * Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor

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July 17, 2024

The Narrative Positioning Expert: The Best Product Doesn't Win. The Best Story Does.

Joe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does. In this conversation we discuss: The power of narrative positioning in marketing and the impact of storytelling on brand perception. The concept of villains in marketing and the importance of storytelling…

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July 14, 2024

Shaky Mat Experience #startuppodcast #startuplife #startupstories

* Subscribe and leave a rating to stay updated with the latest startup founders in Europe. * Reach your ideal target audience via podcasts with B2BPodPros: https://www.b2bpodpros.com * Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor

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July 12, 2024

You Gotta Consistently Create Bangers On LinkedIn. #linkedinstrategy #linkedin

* Subscribe and leave a rating to stay updated with the latest startup founders in Europe. * Reach your ideal target audience via podcasts with B2BPodPros: https://www.b2bpodpros.com * Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor

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July 10, 2024

Tom Hunt: Why Dragon's Den Was A Failure & What I'm Doing Now!

Tom Hunt has failed at 17 different businesses. He appeared on Dragon's Den, but wasn't able to get any investments. But now he's having success with Fame - a b2b podcast agency. In this discussion he shares how he's been able to build strong culture of 70 full-time remote employees.…

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July 3, 2024

Biz Automation Expert: "Companies Are Not Ready For AI!" - Kelly Goss

Kelly Goss is a leading expert in business process automation. In this episode, Kelly Kelly highlights the significance of starting with the basics before integrating AI and automation into your workflows. Want to see more of Innovators Can Laugh? Subscribe to our YouTube channel here. — Check out Eric’s Stuff:…

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July 1, 2024

SEO Blunders: What B2B Tech Companies Are Doing Wrong! #seotips #seoexpert #b2bseo

Sam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO. — Check out Eric’s Stuff: *B2B Podcast Media Network - https://www.b2bpodpros.com/ *B2B Marketers Can Laugh…

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June 29, 2024

Common SEO Pitfalls in B2B Tech! #seotips #b2bseo #seoexpert

Sam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO. — Check out Eric’s Stuff: *B2B Podcast Media Network - https://www.b2bpodpros.com/ *B2B Marketers Can Laugh…

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June 28, 2024

Avoid These SEO Mistakes for Better Rankings! #seotips #b2bseo #seoexpert

Sam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO. — Check out Eric’s Stuff: *B2B Podcast Media Network - https://www.b2bpodpros.com/ *B2B Marketers Can Laugh…

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June 26, 2024

"SEO Blunders: What B2B Tech Companies Are Doing Wrong!": Sam Dunning

Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io - https://bit.ly/44RmVDD Sam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and…

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June 22, 2024

Sales Tips for Newbies: Hector Forwood

Hector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, and track campaign results. — Check out Eric’s Stuff: *B2B Podcast Media Network - https://www.b2bpodpros.com/ *B2B Marketers Can Laugh newsletter -…

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June 19, 2024

B2B Influencer Expert: Influencers Bring Back Dormant Opportunities And Revive Deals!

Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/try: https://bit.ly/44RmVDD Hector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, and track campaign results.…

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June 14, 2024

Startup Coach: what was your favorite job? #startupcoach #startupadvisor #startuppodcast

Startup Coach: Finding A Co-Founder Is Literally As If You’re Picking A Life Partner – Beth Nevins Beth Nevins is a renowned startup advisor and people and talent consultant. She is best known for helping founders refine their values and mission so they can lead. See Beth's company Developa -…

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June 12, 2024

Startup Coach: Finding A Co-Founder Is Literally As If You’re Picking A Life Partner – Beth Nevins

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com - https://bit.ly/44kWKVy Beth Nevins is a renowned startup advisor and people and talent consultant. She is best known for helping founders refine their values and mission so they can lead. 00:00…

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June 5, 2024

Is he the Elon Musk of startups in Austria? Conversation with Vlad Gozman

Ep. 149: Eric Melchor ( https://www.linkedin.com/in/ericmelchor ) talks with Vlad Gozman (https://www.linkedin.com/in/vladgozman/) about managing multiple companies, non-profits, and TedX Vienna. Want to see more of Innovators Can Laugh? Subscribe to our YouTube channel here. — Check out Eric’s Stuff: *B2B Podcast Media Network - https://www.b2bpodpros.com/ *B2B Marketers Can Laugh newsletter…

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May 29, 2024

Sales Mastery: Tools, Tips, and Tactics

Ep. 148: Eric Melchor ( https://www.linkedin.com/in/ericmelchor ) talks with Janko Brlecic (https://www.linkedin.com/in/jankobrlecic/) about scaling businesses through effective sales strategies. #salestips #salesstrategy #salesstrategies Want to see more of Innovators Can Laugh? Subscribe to our YouTube channel here. No more not knowing who’s coming to your website, convert more leads and get…

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May 22, 2024

The next generation of search technology with Marin Smiljanic

Ep. 147: Eric Melchor ( https://www.linkedin.com/in/ericmelchor ) talks with Marin Smiljanic (https://www.linkedin.com/in/marin-smiljanic/) about the next generation of search technology for businesses. Omnisearch.ai is different from traditional search engines like Google as it allows users to find information within various types of content, including videos, images, audio, and documents. This episode…

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