Analyzing the Quality of a Social Shopper with Michel Henss, CRO at Neticle

Hey ICL fans. Today we’re talking about collecting insights from social shoppers. First though, what exactly is a social shopper? A Social shopper is someone who often uses social media platforms to discover products (instead of searching for something specific in a browser) and they also rely a lot on social media to make purchasing decisions. And I’m sure every company would love to have more social shoppers.

So, in today’s episode, I’m joined with Michael Hens, CRO at Neticle. Michael is an authoritative voice in the field of social shopping insights and over the years has gathered and analyzed social shopping insights for many companies in Europe.

Michael and I discuss:

• the proportion of revenue and by channel that is attributed to social media
• the difference in demographics among social shoppers by channel
• the quality of a social shopper versus one who came in from another channel
• his recommendations on how to put together a social shopping strategy and insights plan together if a company is new to this

If you are wanting to improve your social media monitoring and insights and increase revenue through social media, this episode is for you.

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Enjoy!

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