Kristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs.
In this conversation we chat about:
- how to take events to the next level by partnering with industry influencers and incorporating them into the event experience
- how it's necessary to understand the brand's goals and existing marketing efforts before implementing an influencer marketing strategy
- why its important to educate and align brands and influencers to ensure a successful partnership
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