Kristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs.

In this conversation we chat about:

- how to take events to the next level by partnering with industry influencers and incorporating them into the event experience

- how it's necessary to understand the brand's goals and existing marketing efforts before implementing an influencer marketing strategy

- why its important to educate and align brands and influencers to ensure a successful partnership

* Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

* Reach your ideal target audience via podcasts with B2BPodPros: https://www.b2bpodpros.com

* Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor