Chris Peters is the founder of Moon at Dawn - a community focused on supporting calibrations, education, content promotion and paid opportunities for b2b creators.
In this episode we discuss:
- how the rise of B2B influencers presents an opportunity for B2B businesses to enhance their marketing efforts and engage with their target audience
- how thought leadership is crucial in marketing, and creating content such as newsletters and podcasts can help position oneself as an expert in the field
- Chris creative podcast when it comes to writing his weekly newsletter
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* Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor
