Is the quality of a social shopper more valuable than a shopper that came in through other channels? I was surprise to hear what Michel Henss, CRO at Neticle , said about this. He and I discuss this along with the revenue that is attributed to social media among retail in Europe and more in episode 40 of the Innovators Can Laugh podcast.
What we discuss:
- the proportion of revenue and by channel that is attributed to social media - the difference in demographics among social shoppers by channel
- the quality of a social shopper versus one who came in from another channel
- his recommendations on how to put together a social shopping strategy and insights plan together if a company is new to this
Listen and subscribe on the platform of your choice:
Website | https://www.innovatorscanlaugh.com/s3e40
