Mastering B2B Advocacy with Robyn Hartley

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I sit down with Robyn Hartley, founder of Paper Kite Media, to discuss her passion for advocacy strategies in B2B marketing.

Robyn shares her insights into navigating the buyer's journey, engaging both internal employees and external influencers, and creating effective advocacy programs that drive real results.

We discuss the importance of selecting the right influencers, overcoming barriers to employee engagement, and setting realistic timelines for success.

Whether you’re looking to build community engagement or measure advocacy ROI, this conversation offers a clear roadmap for making advocacy a cornerstone of your B2B marketing strategy.

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