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ICL episode 41 - Engaging with Remote Fans through UGC

In this episode, I’m joined with Tom Vechy, founder of Seyu. Tom’s career entailed working as a Marketing Director for FC Junior Sport before taking the leap to launch Seyu which allows fans around the world, through a moderated channel, to post their photos on to the LED boards and other screens in the stadiums on matchdays, and share them instantly on social media in branded frames.

What we discuss:
- the challenges he believes sports clubs will face in the next 10 years
- the hurdles he had to overcome since launching an entirely new product into the market
- ways clubs are engaging with remote fans
- ideas on how they can monetize the insights they are seeing from having their own 1st party data

Listen and subscribe on the platform of your choice:

Apple | https://podcasts.apple.com/us/podcast/engaging-with-remote-fans-through-ugc-with-tom/id1567328445?i=1000557424287
Spotify | https://open.spotify.com/episode/3O6d4AWynQqgqHlpTWyGoG
Website | https://www.innovatorscanlaugh.com/s3e41