In this episode, I’m joined with Michel Henss, CRO at Neticle. Michael is an authoritative voice in the field of social shopping insights and over the years has gathered and analyzed social shopping insights for many companies in Europe.
What we discuss:
the proportion of revenue and by channel that is attributed to social media
the difference in demographics among social shoppers by channel
the quality of a social shopper versus one who came in from another channel
his recommendations on how to put together a social shopping strategy and insights plan together if a company is new to this
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Spotify | https://open.spotify.com/show/0ZXzeo1...
Website | https://www.innovatorscanlaugh.com/s3e40
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