Can you imagine a plant-based food that can help prevent diseases? Well it exists and is beginning to sprout globally. Jivko Djamiarov is the founder of Ancestral Superfoods. His mission is to bring the healing power and benefits of plants and foods to others. On this episode of Innovators Can Laugh, Jivko shares his entrepreneurial journey of opening the first vegan restaurant in Bulgaria and how he launched Ancestral Superfoods and gained traction. They have more than 3,000 customers and are projected to do $250,000+ Euros in 2023.

Oh, and he sent me samples of some of the products they sell and they are delicious! Listen to the show on Apple, Spotify, or other player here.

Show highlights:

- 1:00 – Pearl Jam
- 1:37 - $25k cash or dinner with Simon Sinek?
- 3:27 – a favorite book you would gift to others
- 4:51 – what a ‘perfect day’ would look like?
- 5:15 – how he got the idea for soul kitchen, the first vegan restaurant in Bulgaria
- 8:20 – average margins for a vegan restaurant
- 9:50 – why he left the restaurant to focus on superfoods
- 11:35 – taken into ICU, parting with my loved ones & the vision for Superfoods
- 16:55 – what do they like about Ancestral Superfoods?
- 18:41 – how did he get this product to market?
- 19:54 – what are the top selling products?
- 20:50 – what the investment experience has looked like?
- 21:45 – what are you excited about in the next 12 months as it relates to Ancestral?
- 24:10 – what is a mistake you made early in your startup journey?

Do you wish to connect with our special guest?
Visit Ancestral Superfood’s website: ancestralsuperfoods.com

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Past Guests:
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Past guests on Innovators Can Laugh include Irina Obushtarova, Yannik Veys, Ovi Negrean, Arnaud Belinga, Csaba Zajdó, Dagobert Renouf, Andrei Zinkevich, Viktorija Cijunskyte, Lukas Kaminskis, Pija Indriunaite, Monika Paule, PhD, Vytautas Zabulis, Leon van der Laan, Ieva Vaitkevičiūtė.
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