ICL - EP 103 - The Revolutionary Product that helps you Sleep Better

Julian Martijn is the founder of Somnox - a revolutionary product that helps people sleep better. But before Julian created Somnox, he had a brief music career. In fact, one of the songs he co-produced made it in the top 40 of the Dutch pop charts. That’s right - he’s a rock star slash startup founder.

In this conversation Julian shares

How they burned a lot of cash with the wrong advertising in the US market
How he made a first time founder mistake of chasing meaningless awards and recognition instead of focusing on growing a profitable business
The importance of sleep for mental health and how to stay sane as a founder in times of turmoil

Check it out and let me know what you think!

Past Guests:
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Past guests on Innovators Can Laugh include Irina Obushtarova, Eva Vucheva, Yannik Veys, Vidmantas Siugzdinis, Monika Paule, PhD

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#23 Mindletic: a mental gym for your emotional balance with Ieva Vaitkevičiūtė