On the Innovators Can Laugh podcast, I chat with Loic Alix-Brown, co-founder of Flick. Flick is an all-in-one Instagram scheduling, hashtag, and analytics tool. The journey of Flick is quite interesting as the initial MVP was created in two weeks and 2 weeks later they had 200 paying customers. If you think that is impressive, wait till you hear what the platform can do from a hashtag standpoint.
If you’re wanting to elevate your online presence especially with the use of hashtags, this is the episode for you. Let’s dive in.
- 0:10 – why was there a need for Flick?
- 1:40 – launched MVP in 2 weeks and two weeks later had 200 paying customers
- 2:27 – what do customers find so exciting about the Flick platform
- 4:30 – Instagram provides very little insights on hashtags
- 5:55 – how Flick was created
- 8:04 – how analytics helps improve the content ideation process
- 10:25 – how Loic managed 15+ social accounts when working at an agency
- 12:28 – first thing you do when you sign up for Flick
- 14:45 – average additional reach that someone can expect from using hashtags the smart way
- 17:23 – the one hire that was instrumental for the company
- 20:25 – process for gathering customer feedback
- 21:49 – the time Loic incorrectly sent a mass email to the entire database and got 300 calls booked in the next 6 weeks
- 24:35 – the roadmap, TikTok is coming
- 26:00 – Shakira
- 26:45 – a funny reason Flick would go seek an additional $100M investment
- 27:45 – a funny phobia Loic has
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Past guests on Innovators Can Laugh include Ovi Negrean, Arnaud Belinga, Csaba Zajdó, Dagobert Renouf, Andrei Zinkevich, Viktorija Cijunskyte, Lukas Kaminskis, Pija Indriunaite, Monika Paule, PhD, Vytautas Zabulis, Leon van der Laan, Ieva Vaitkevičiūtė.
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