Ep. 117: Eric Melchor (https://www.linkedin.com/in/ericmelchor) talks with Scott Van den Berg (https://www.linkedin.com/in/scott-van-den-berg-22b534150/) about influencer marketing and how startups can accelerate their success through creator equity deals.
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Check out Eric’s Stuff:
-Innovators Can Laugh B2B Podcast Ad Network - https://www.innovatorscanlaugh.com/p/b2b-podcast-network
-Podcast Growth Playbook - https://buy.stripe.com/dR6g2wghS9ffcso4gg
-Innovators Can Laugh newsletter - https://innovatorscanlaugh.substack.com
Show Highlights:
-0:35 - the soft drink backed by the Victoria Secret model
-3:50 - what was your experience like living in Bucharest?
-5:23 - how my parents influenced me into entrepreneurship
-7:15 - my first entrepreneurial venture
-9:17 - why isn’t there much information on equity deals and influencers?
-11:17 - example of influencer deal gone wrong (Kanye West)
-13:55 - what is the upside brands get when doing influencer deals?
-17:10 - how equity deals work
-19:35 - what an average equity deal looks like and obligations of influencer
-22:20 - experience being a creator himself on LinkedIn and TikTok
-26:15 - the most famous brands won’t be companies, but influencers
-29:15 - what attractive celebrity would you set your phone’s wallpaper to?
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Links:
-Influencer Capital - www.influencercapital.nl
-Leave a review - https://lovethepodcast.com/ICL
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