Chris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares:
his process for matching a brand's website copy to the thoughts and expectations of their target audience
How usability testing is a valuable tool for validating copy and improving conversion rates
why one should consider using AI models to gain insights and inform copywriting decisions
