Sam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO.
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Check out Eric’s Stuff:
*B2B Podcast Media Network - https://www.b2bpodpros.com/
*B2B Marketers Can Laugh newsletter - https://innovatorscanlaugh.substack.com
