Influencer Marketing: Accelerating Startup Success Through Creator Equity Deals with Scott Van den Berg
In this episode Eric Melchor chats with with Scott Van den Berg, founder of Influencer Capital, about influencer marketing and how startups can accelerate their success through creator equity deals.
Show Highlights:
- 0:35 - the soft drink backed by the Victoria Secret model
- 3:50 - what was your experience like living in Bucharest?
- 5:23 - how my parents influenced me into entrepreneurship
- 7:15 - my first entrepreneurial venture
- 9:17 - why isn’t there much information on equity deals and influencers?
- 11:17 - example of influencer deal gone wrong (Kanye West)
- 13:55 - what is the upside brands get when doing influencer deals?
- 17:10 - how equity deals work
- 19:35 - what an average equity deal looks like and obligations of influencer
- 22:20 - experience being a creator himself on LinkedIn and TikTok
- 26:15 - the most famous brands won’t be companies, but influencers
- 29:15 - what attractive celebrity would you set your phone’s wallpaper to?
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CONNECT
website: www.influencercapital.nl
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SAY THANKS
I recently launched the premier podcast ad marketplace for Tech, SaaS, and B2B audiences. It’s now super easy to reach a targeted audience and grow your brand and authority among trusted industry podcast hosts like Andrei from Fullfunnel.io, Joran Hofman from Growing a B2B Saas, and Sarah Block from Tiny Marketing. You can learn more about my podcast network at https://www.innovatorscanlaugh.com/p/b2b-podcast-network/
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Past Guests:
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Past guests on Innovators Can Laugh include Yannik Veys, Ovi Negrean, Arnaud Belinga, Csaba Zajdó, Dagobert Renouf, Andrei Zinkevich, Viktorija Cijunskyte, Lukas Kaminskis, Pija Indriunaite, Monika Paule, PhD, Vytautas Zabulis, Leon van der Laan, Ieva Vaitkevičiūtė.
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