How to become a better Salesperson through Social Selling with Laura Erdem
Let’s talk about social selling, specifically on LinkedIn with Laura Erdem from dreamdata.io. Laura is an Account Executive / B2B marketing influencer who grew her LinkedIn followers by 400% last year through social selling. And it all started with her sharing a customer story on a LinkedIn post. Well, someone by the name of Chris Walker commented on that post and it went viral. In that one particular week, their web traffic jumped 200%.
Realizing this, Laura has made a steady effort in posting valuable content which has grown her following and reach. And this has led to traffic more than doubling from social channels.
If you’re wanting to get a clear understanding of how you should be selling socially and get tips on how to move forward, this episode is for you.
Show highlights:
- 0:10 – how the Chris Walker “attribution doesn’t work” comment led to 3x traffic
- 2:15 – percentage of social traffic coming to website before posting on LinkedIn
- 3:10 – people who are doing a great job on LinkedIn and why
- 5:40 – advice for social selling
- 7:00 – hit 10,000 LinkedIn followers, and got zero meetings
- 8:55 – quality of a social shopper and channel for best prospects
- 10:55 – how Dreamdata approached Laura, startups vs big corporations
- 12:40 – what it’s like working at a startup
- 13:30 – TikTok
- 15:20 – Laura’s t-shirt – two things nobody cares about on LinkedIn
- 16:15 – Laura’s superpower
- 17:25 – does corn belong on pizza?
- 18:10 – a funny phobia Laura has
- 19:00 – something that people don’t know about Laura
Links:
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Past guests on Innovators Can Laugh include Ovi Negrean, Arnaud Belinga, Csaba Zajdó, Dagobert Renouf, Andrei Zinkevich, Viktorija Cijunskyte, Lukas Kaminskis, Pija Indriunaite, Monika Paule, PhD, Vytautas Zabulis, Leon van der Laan, Ieva Vaitkevičiūtė.
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