April 14, 2023

The Marketing Strategy You're Overlooking: How Hypefury Grew Their Business with SEO and Email Marketing

The Marketing Strategy You're Overlooking: How Hypefury Grew Their Business with SEO and Email Marketing

Are you a startup founder looking to grow your social media presence? Look no further than Hypefury! This powerful scheduling tool for Twitter has come a long way since its humble beginnings as a simple tweet scheduler. In this blog post, we’ll take a closer look at how Hypefury co-founders Yonic and Sam turned their idea into a successful business, and how their experience can help you grow your startup.

Yonic and Sam met through an online forum for indie hackers looking for co-founders. They hit it off and decided to work together on Hypefury. In the early days, Yonic was focused on finding ways to grow the business. One of his first ideas was to offer a do-it-with-you cohort to help people grow their Twitter profiles. This grew the business nicely, as people were willing to pay more for a full-service option.

Yonic also focused on SEO and building content. He knew it would take time, but he was patient and persistent. Today, Hypefury has hundreds of thousands of organic search visits every year.

One important truth about growing a startup that Yonic shared in an interview is that you don’t need to spend a year building a huge product before launching. In fact, Yonic’s first startup, a Dutch Uber for service professionals, was built as an MVP in just one month. Yonic and his co-founder went straight to the biggest city in the Netherlands and started signing up service professionals. This early traction helped them refine their product and grow their business.

So what can startup founders learn from Yonic and Sam’s experience with Hypefury? Here are a few key takeaways:

Start small and iterate. Don’t spend months or years building a product before launching. Start with an MVP and get it in the hands of customers as soon as possible. Use their feedback to refine your product and grow your business.

Focus on finding ways to grow your business. This may mean offering a do-it-with-you cohort or investing in SEO and content marketing. Be patient and persistent, and don’t be afraid to try new things.

Build relationships with other founders and potential customers. Yonic and Sam met through an online forum, but you can also attend events, join communities, and use social media to connect with others in your industry.

Be willing to pivot. Yonic’s first startup didn’t work out, but he didn’t give up. Instead, he learned from his mistakes and applied those lessons to his next venture. If something isn’t working, be willing to pivot and try something new.

Finally, don’t be afraid to ask for help. Yonic reached out to Sam and offered to help grow his business. This led to a successful partnership that has lasted for years. If you need help with marketing, product development, or anything else, don’t be afraid to reach out to others in your network.

In conclusion, Hypefury is a great example of a startup that started small and iterated their way to success. By focusing on growth, building relationships, and being willing to pivot, Yonic and Sam were able to turn their idea into a thriving business. By following their example, you can do the same.

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