If you're a startup founder trying to establish a foothold on Instagram, it's essential to have the right tools to help you succeed. That's why we interviewed Roy Ale's Brown, co-founder of Flick, an all-in-one Instagram scheduling, hashtag, and analytics tool. Flick provides users with insights on relevant hashtags that suit their account size and level of competition. It also tracks hashtag performance on an individual level, allowing users to optimize their hashtag strategy and identify topics where they perform best.
Flick's success story began with an MVP created in just two weeks that garnered 200 paying customers two weeks later. In this post, we'll explore the key takeaways from Roy Ale's Brown's interview and what startup founders can learn from Flick's story.
The first key takeaway is that Flick's success was due to its ability to identify a gap in Instagram's offering. While Instagram provides insights on how many impressions hashtags generate as a group, it does not show which hashtags contribute to reaching more people. This is where Flick comes in, tracking the performance of hashtags on an individual level and providing users with valuable insights that can help them optimize their Instagram strategy.
The second key takeaway is that Flick's success was not just about identifying a gap in Instagram's offering, but also about the timing and the team behind the product. Flick was profitable within a few weeks, and by month two or three, it had 8,000 in MRR, which was enough for a small team of three to go full time on the project. The team was able to bootstrap the business, scale its revenue and team, and now has 23 employees working on the project.
The third key takeaway is that using analytics is essential for creators who are trying to succeed on Instagram. Creators don't have much time, as they are so focused on creating content, but using analytics can give them valuable insights that can help them optimize their Instagram strategy. By using analytics, creators can identify what's working and what's not, and adjust their strategy accordingly.
In conclusion, Flick's story is a great example of how identifying a gap in a platform's offering, timing, and having the right team can lead to success. It also highlights the importance of using analytics to optimize your Instagram strategy, especially if you're a startup founder trying to establish a foothold on the platform. With the right tools and insights, you can identify what's working and what's not, and adjust your strategy accordingly. So, if you're a startup founder looking to succeed on Instagram, make sure to check out Flick and start using analytics to optimize your strategy today!
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