May 6, 2023

European Startup Newsletter - how to Harness Predictive Traffic with AI Retail Media Platform Footprints

European Startup Newsletter - Innovators Can Laugh

One of the challenges that retailers face is attributing money spent on digital advertising to in-store results.

Fortunately, Footprints AI is helping retailers overcome this challenge by providing them with the tools they need to accurately attribute money spent on digital advertising to in-store results. Footprints uses advanced algorithms and machine learning techniques to analyze customer data and identify patterns that can be used for attribution.


Lower customer acquisition costs, higher sales, and predictive traffic.

In this chat you will learn:

  • how leveraging this technology does not require any large infrastructure investments from the retailers and works with whatever existing technology they have in place

  • how retailers can take advantage of this data by targeting customers through their own media channels or synchronizing with other platforms such as Facebook Ads, Instagram Ads, TikTok Ads, Waze or Google Apps.

  • How he was able to create co-sale partnerships with companies like Orange and Microsoft which were secured through a long engagement process including traveling 3000 kilometers to meet with the head of retail startups and technology innovation at Walmart

  •  And the funny story on how he kept missing the opportunity to make a move on the love of his life

🎙️📺 Catch the interview on Spotify, Apple, or other platform.

Innovators in Cluj Cocktail Party


I had heard many wonderful things about Cluj, so was super excited about visiting for the first time. (I’m writing this from my AirBnb in Cluj as we speak)

So, while visiting, I decided to throw a cocktail party and invited some of the A-name players in the Startup/Marketing scene here. Wonderful people like:

Cosmin Calin, Anca Balaș, Dragos Gal, Ioana-Cristina Szabo, Alina Marchis, Emmett King, Alexandru Cocinda, Florin M. Pop, Cristina Vinți, Daiana Moldovan, Tudor Nicula, Dragos Duse, Anca Tataru, George Panoschi, Oana Durcau, Diana Andritchi, Roxana Motoc, Pushkar Chatterji, Larisa Moldovan, Marius Mocian and Ioana Ienaga. 🙂

The night was spectacular as connections were made, ideas shared, and I got to make some new friendships.

Thanks to ROTSA (Romanian Tech Startups Association) and ClujHUB for allowing me to host the event at this wonderful co-share space with the most amazing rooftop view of the city! In fact, if you are looking for a great place to work in Cluj, send me a message and I will happily introduce you to the team there. You can work there for 50% off your first month and get some other perks ; )

Overheard on LinkedIn


🎵 Julian Martijn shares how he rendered a text-to-speech Snoop Dog sleep meditation using ChatGPT.

🎖️ Wes Kao shares some great tips on how to show the value of your product

✏️ 5 things you can do toimprove your product descriptions from Peter Gardner.

🧠 If you don’t have the budget to build a good content and SEO strategy, here is the best thing you can do from John Ozuysal

Funny Cartoon


Some Fav Quotes


➡️ "When you're curious, you find lots of interesting things to do."

➡️ "All our dreams can come true, if we have the courage to pursue them."

  • Walt Disney

The End

I’m on ‘vacation’ this week and visiting beautiful Romanian cities Sibiu, Cluj, and Sighisoara. Salina Turda, an underground salt mine outside of Cluj, is a sight to see. I got nervous because my son wanted to climb the stairs instead of taking the elevator on the way up, but we did it!

And the story of the Calendar place, which is this magical-like place for kids outside of Sibiu, is one-of-a-kind! There is a unique ‘house’ for every month of the year. Like a candy house January, haunted house for October, and so on. Highly recommend.

And the old cities in both Sibiu and Cluj are absolutely beautiful.

Okay, off to Sighisoara tomorrow. Have a great weekend!

Eric M.

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