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Most underrated podcast marketing strategy This little unknown tactic created a flywheel of attracting and winning new deals with large agencies for my client. Here’s how.. Imagine you are a guest on a podcast. You hop on,…
5 ways to measure ROI of B2B podcast sponsorship What’s the ROI of a B2B podcast sponsorship? This is the question I get most often from potential sponsors who are considering advertising on the Innovators Can Laugh podcast media n…
Strategies for Maximizing Return on Investment (ROI) in B2B Podcast Advertising Campaigns Just like if you were running a Facebook ads campaign, the ad itself is only one component of a successful B2B podcast sponsorship. You also need a great la…
