The world is moving towards plant-based diets as people become more aware of the environmental, ethical, and health benefits. There is a growing demand for plant-based food options that are both healthy and delicious, and Jivko Djamiarov, the founder of Ancestral Superfoods, is on a mission to meet this demand. Ancestral Superfoods is a plant-based food startup that produces functional foods that can help prevent disease.
According to Jivko, the healing power and benefits of plants and foods are underestimated. Ancestral Superfoods produces plant-based functional foods that are high quality and unique. Jivko's goal is to reach out to people who have struggled or are struggling with health issues and help them with his experience.
Jivko was previously in the restaurant business and co-founded a restaurant called So Kitchen. The idea for the restaurant was born out of a catering project that Jivko and his friend, Vaseline, started. They imported organic food from different European countries and began delivering vegan food for lunchtime. They shared the idea with their friends, and with the help of a partner who invested in the project, the restaurant was born.
In the beginning, it was challenging to get the word out and start getting customers. Jivko used Facebook and word of mouth to spread the message about the restaurant. It was the first vegan restaurant in Sofia, Bulgaria, and the concept was high quality, gourmet food that was completely plant-based. Jivko emphasized the importance of using high-quality ingredients, which can affect profit margins. He explained that the margin depends on the kind of ingredients used and the restaurant's pricing strategy.
So Kitchen is still in existence, and Jivko was involved in the project from 2012 to 2020. However, he decided to focus all his efforts and energy on Ancestral Superfoods because he saw the potential for the project to go global. Jivko's goal with Ancestral Superfoods is not just to produce plant-based functional foods, but to also reach out to others and help them with his experience.
The demand for plant-based food is growing rapidly, and functional foods are becoming increasingly popular. Functional foods are those that have a positive effect on health beyond basic nutrition. They contain natural substances, such as phytochemicals, that have a beneficial effect on the body. Ancestral Superfoods produces plant-based functional foods that can help prevent disease and promote overall health.
Ancestral Superfoods offers a wide range of plant-based products, including superfood powders, protein bars, and snack bars. These products are made with high-quality ingredients, such as fruits, vegetables, nuts, and seeds. They are free from artificial preservatives, flavors, and colors. The products are also gluten-free, dairy-free, and soy-free, making them suitable for people with dietary restrictions.
One of Ancestral Superfoods' most popular products is the superfood powder. This powder contains a blend of organic superfoods, such as spirulina, chlorella, and moringa. These superfoods are packed with vitamins, minerals, and antioxidants, and they have anti-inflammatory properties. The superfood powder can be added to smoothies, juices, or water for a quick and easy nutrient boost.
Another popular product is the protein bars, which are made with a blend of organic plant-based protein sources, such as pea protein, hemp protein, and chia seeds. They are also packed with nuts, seeds, and fruits, making them a tasty and nutritious snack. The snack bars are made with high-quality ingredients, such as dates, almonds, and cranberries. They are perfect for a quick and healthy snack on the go.
📫 Find out about each guest and be the first to know when new shows drop when subscribing to the ICL newsletter! (subscribe on right side of page). Catch the podcast interview with Jivko Djamiarov here.