Innovators Can Laugh podcast is now B2B Marketers Can Laugh!
B2B Marketers Can Laugh

B2B Marketers Can Laugh

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest B2B Marketers & Founders

(previously Innovators Can Laugh).

B2B Marketers Can Laugh is your essential source for B2B SaaS insights, with a touch of wit. Host Eric Melchor sits down with Europe's seasoned B2B Marketers & Founders to uncover the strategies and lessons that fuel startup growth. Expect laughter, but more importantly, expect valuable insights to drive demand and scale your business.

Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, podcast advertising, go to market strategy (GTM).

The show is brought to you by B2B PodPros.

Recent Episodes

March 27, 2024

Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content . In this episode we talk about how content is cha…
March 20, 2024

I put Tobasco on everything plus how brands can benefit from user-generated content with Michael Kamleitner

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Michael Kamleitner – legend bootstrapper and founder of Walls.io. In this episode we cover Michael’s entrepre…
March 18, 2024

New Podcast Name - the show is now B2B Marketers Can Laugh

Innovators Can Laugh is now B2B Marketers Can Laugh. That’s right. The podcast has a new name. And you, my friends, are the first to know. Find out who upcoming guests are and get my newsletter in your inbox every week, subs…
March 13, 2024

From burnout to depression to creating a platform that improves employees well being with Jelle Houben from Binqy

This episode is powered by Leadfeeder - get a free 14-day trial here . Jelle had a friend in University who got burned out. She then fell into depression. And later, took her own life. Jelle Houben is the founder of Binqy – …
March 7, 2024

Want to buy a dog? This is the platform for you

This episode is powered by Leadfeeder - get a free 14-day trial here . Ep. 136: Eric Melchor talks with Sufyan Osamah , founder of HonestDog , about the future of pets. Sufyan started HonestDog with the realization that pets…
Feb. 29, 2024

Revolutionizing Job Recruitment with Gamification and People-Centric Approach

In this episode, Innovators can laugh with Mihai Cepoi, Founder & CEO at Jobful dive into the journey of creating a people-centric job recruiting platform. From the early days of balancing work at SAP and moonlighting on his…